There’s a new hosted email service provider that internet marketers are excited about called Imnica Mail.
The founder of Imnica Mail is a self-proclaimed internet marketing junkie… and he developed this service specifically for internet marketers. So if you’re looking to get the most out of your email marketing campaigns (high open rates and high clickthru rates), this autoresponder system is quite attractive.
Two of the most popular email service providers (AWeber Communications and Get Response) drastically raised their prices recently. And one of the best corporate email hosting services (InfusionSoft) is very expensive and not affordable for the masses. So a new hosted email service was needed, and Imnica Mail seems to fit the bill.
This email autoresponder service is surprisingly robust considering its price. Everything from A/B split testing (coming in April) to detailed tracking (opens and clickthru rates) to automatic blogging notifications offers up quite an attractive package for the typical email marketer.
Now if you’re looking for lots of bells and whistles and require working with a huge company, Imnica Mail is not for you. Imnica Mail is a tiny company. And the founder focuses on function rather than looks. But if you’re looking to send out thousands of emails at a fraction of what it used to cost, Imnica Mail might be for you.
Here are the best features of Imnica Mail:
Relaxed opt-in settings
Many hosted email services tell us double opt-in produces the best subscriber. But that’s not necessarily true. You get the option to send emails to those who either confirmed their subscription (i.e. double option) or single opt-in. A lot of internet marketers have tested both options and find a single opt-in setting generates more revenue compared to a double opt-in setting.
Even better, if you decide email1and1 to slash your autoresponder monthly fees, your list is never going to know about it as Imnica Mail transfers your email list to their system FREE… without the need to confirm this with your subscribers. Most other hosted email solutions require a confirmation (which is a surefire way slash the number of subscribers on your list).
This is a UK-based mailing service, so it’s not mandatory for the service to impose a “double opt-in” rule (subscribe AND click a confirmation link) under the CAN-SPAM law here in the States.. This does away with confirmation links (which increases the number of subscribers on your list). Double opt-in confirmation typically slashes the size of your list.
Here’s the dirty little secret about email marketing. The bigger the list, the bigger your income. Period. The idea that person who confirms their subscription (double opt-in) is a much better prospect than a person who doesn’t (single opt-in) just isn’t true.
High delivery rates
From all accounts this ESP is heavily committed to delivery rates.
Imnica Mail uses several automated cleansing systems to insure your email gets delivered. In addition, DKIM, DomainKeys, SPF, SenderID and Reverese DNS gives your emails the best chance to get delivered. Plus Imnica Mail is registered with, “… Every white listing service we could find” to ensure the highest possible delivery rate.
The biggest problem with email deliver typically comes from delivering to AOL and Yahoo!… these users love to hit the “This is spam” button instead of your unsubscribe link. If too many hit the “spam” button, email can be delayed as little as a few hours or even as much as a few days. Imnica Mail keeps in regular touch with AOL and Yahoo and goes to bat for you to eliminate these roadblocks.
Being new to email delivery isn’t easy. When you first start out, AOL and Yahoo! have heavy trigger fingers… diverting a lot of emails to their user’s spam folder. But as time goes by and trust is gained, you’re able to get a higher percentage of your email through their spam filters.
Just last January, Imnica Mail was monitored to have 94% of their emails delivered. Today, that rate is at 99.7% (100% is impossible to achieve).
Multiple language support
In addition to the standard English option, you can choose between Chinese, Turkish, French, German, Italian and Spanish.
Powerful API programming
API stands for “Application Programmers Interface.” It allows software companies to “hook into” Imnica Mail’s system and offer additional features. For example, third-party software products like Delavo, LFM, DLGuard and Nanacast all work seemlessly with Imnica Mail via its API option offering additional benefits such as moving subscribers from one list to another list, unsubscribing a subscriber from a list, or, from many lists.